PRNigeria Young Fellows Celebrate SABRE African PR Award Recognition
Participants of the PRNigeria Young Communication Fellowship have expressed excitement and pride after the project was shortlisted as a finalist for the prestigious SABRE African Public Relations Awards 2025. The recognition marks a significant milestone for the initiative, which was launched in 2024 to mentor and train young communicators in Nigeria.
The SABRE Awards, renowned for spotlighting excellence in branding, reputation, and engagement, will be presented on June 12, 2025, during the annual African Public Relations Association (APRA) Conference in Mombasa, Kenya.
The PRNigeria Young Communication Fellowship was established by Image Merchants Promotion Limited, publishers of PRNigeria and Spokespersons Digest, with endorsements from the Nigerian Union of Journalists (NUJ) and the Nigerian Institute of Public Relations (NIPR). In partnership with the Wole Soyinka Centre for Investigative Journalism (WSCIJ) and supported by the MacArthur Foundation, the program emphasizes development journalism, fact-checking, public relations, social media strategy, and AI applications in media.
Other IMPR campaigns also shortlisted for the SABRE Awards include “Impact Public Relations in Customs Service” under the Corporate Image category, and “State of Emergency on Education” by the Kano State Government under the Crisis Management category.
Reacting to the recognition, Hadiza Yusuf Ahmad, Team Lead of the Kano Cohort, said: “I am truly proud to be a PRNigeria Fellow. This achievement is a big moment for all of us. The fellowship has changed my life, deepened my knowledge, and opened my eyes to the power of communication. Being celebrated on a continental stage is overwhelming and humbling.”
Basheer Luqman Olarewaju, Team Lead of the Ilorin Cohort, also lauded the achievement, describing the SABRE nomination as a validation of PRNigeria’s commitment to excellence: “The initiative continues to be a transformative force in the media space. Congratulations to the entire team and especially to the young Fellows — pioneers of this remarkable dream. Keep soaring!”
From Abuja, Cohort Leader Salim Yunusa remarked: “This nomination is a powerful testament to PRNigeria’s relentless efforts in shaping the future of strategic communication in Nigeria and beyond. The creativity, integrity, and innovation that define our work are now being recognized on the continental stage.”
Also speaking, Abubakar Musa Idris, one of the Fellowship’s award-winning alumni, praised the program’s founder, Alhaji Yushau Shuaib, for his vision: “This recognition reflects the tireless commitment of our mentor and the entire PRNigeria team. As the best fellow of our cohort, I am proud of our journey and excited for what lies ahead. Together, we will continue to elevate the narrative of ethical, impactful communication.”
The PRNigeria Young Communication Fellowship has emerged as a beacon of opportunity for aspiring journalists and communicators, bridging the gap between classroom learning and practical application. The SABRE Award nomination reinforces its growing influence in nurturing the next generation of African media leaders.
By PRNigeria
