Telcos’ N16.4bn Ad Spend, Highest In The Nigerian Advertising Space With N16.4 billion advertising spend, which is the 18 per cent of the total above the line (ATL), advertising expenditure in 2016, the telecommunications service providers have continued to maintain dominance among top advertising categories...

Nigerian Communications Commission (NCC) has directed the five big telecoms operators in the country to increase their data tariffs from Thursday, December 1, in order to allow small operators and new entrants to acquire market share and operate profitably, Daily Trust has learnt. An NCC...