The PR landscape is fast-changing with the adoption of digital-first approach in campaign execution. Similar to what exists in almost every profession, the way we do things, the methodology and approach keep evolving.

The Information Minister and National Orientation, Mallam Idris Mohammed Malagi, and the Governor of the Central Bank of Nigeria (CBN), Olayemi Cardoso, have emphasized the indispensable benefits of Public Relations (PR) for national development. 

Why Nigerian Media, PR Profession Should Leverage 'Creative Intelligence' – Expert   Founder of the World Change Summit, Mr. Muyiwa Fasakin has urged Nigerian journalists and public relations practitioners to sharpen their Creative Intelligence (CI) skills, at a time rapid technological innovation is changing the face...

NIPR Summit and the ‘Threat’ of Artificial Intelligence in PR, by Abdul Ozumi   Communication scholars and public relations practitioners in Nigeria have declared that Artificial Intelligence (AI) cannot replace human intelligence in whatever guise. At the Annual General Meeting and Public Lecture of the Nigerian Institute...

The Power of PR in Shaping National Image and Confidence, by Ishola Ayodele   "If I was down to my last dollar, I'd spend it on public relations." Bill Gates In an era of global interconnectedness and instant communication, the significance of public perception cannot be overstated....

Nasarawa State University to Offer Degrees in Public Relations   With the unbundling of Department of Mass Communication into a Faculty, the Nasarawa State Univerity will soon commence a degree programme in Public Relations. A Senior Lecturer in the now Faculty of Communication and Media Studies, Dr...