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Nigerian Advertisers Waste Billions of Naira on Celebrity Endorsements- New Study Reveals

Nigerian Advertisers Waste Billions of Naira on Celebrity Endorsements- New Study Reveals … Researchers Recommend Scholarship, CSR, Skills Acquisition Celebrity endorsement has been regarded as one of the most successful marketing/advertising strategies since time immemorial. However, in Nigeria, with companies spending billions of Naira on endorsement...