The PR Lessons from the Lethukhanya Mjaja Story, by Ishola Ayodele 1.  Seizing Unexpected Opportunities: Professional PR practitioners should always be alert to unexpected moments or content that has the potential to go viral. Capitalizing on these opportunities can create significant brand exposure and generate positive...

The VAT Struggle : Lessons For The North, by Sani Danaudi Mohammed             The current VAT struggle between the Federal Government and two states in the South, Rivers and Lagos, is sending strong signals to the slumbering North. Obviously, they, the northern states, have abandoned the...