The Power of PR in Shaping National Image and Confidence, by Ishola Ayodele   "If I was down to my last dollar, I'd spend it on public relations." Bill Gates In an era of global interconnectedness and instant communication, the significance of public perception cannot be overstated....

The PR Lessons from the Lethukhanya Mjaja Story, by Ishola Ayodele 1.  Seizing Unexpected Opportunities: Professional PR practitioners should always be alert to unexpected moments or content that has the potential to go viral. Capitalizing on these opportunities can create significant brand exposure and generate positive...