Erisco Foods: How Shoddy PR Weakened a Brand's 'Crisis Response'
By Kabir Abdulsalam
When a crisis involving a company occurs, there is a strong possibility that you may learn about it through social media today. Social media is often the first battleground for brand crises.
Citizen journalists,...
The manufacturing industry requires the injection of about $1bn to galvanise activities in the sector and enable it to contribute significantly to the economy, the Manufacturers Association of Nigeria has said.
The President, MAN, Dr. Frank Jacobs, who said this in an interview with PUNCH,...
