The Tinubu-Elumelu video has succeeded in its publicity endeavour by staging a newsworthy event that has attracted public attention. By staging the event in his house, the promoter (Elumelu) has also successfully exercised firm control over what the media could report.
The Nigerian Export Promotion Council, NEPC and the International Trade Centre, ITC organized Nigeria’s First Women in Export Stakeholders' Roundtable and Exhibition.