The Nigeria Deposit Insurance Corporation (NDIC) Thursday unveiled a new corporate identity which is aimed at deepening trust, improved communication with depositors as well as ensuring greater protection of depositors’ funds in banks.
The new corporate logo which has the corporation’s initials cut in blue colour, among other features is also aimed at among other things, change behavioural pattern of staff and restate the ideals of professionalism for an effective banking system.
Speaking at the launch in Abuja, the Managing Director, NDIC, Alhaji Umaru Ibrahim said the re-branding exercise also sought to consolidate on recent reforms in the banking sector with a view to making it safer for depositors.
He said globally, there was a trust deficit in the financial system, adding that the repositioning would help improve communication between the corporation and the public and facilitate further trust in the banking system.
He said there’s need for more awareness on the activities of the NDIC, noting that globally, the corporation had often been misunderstood.
The Chairman, Nigerian Economic Summit Group (NESG), Mr. Folusho Philips said although re-branding was needed for enhanced service delivery, the NDIC must strive to deliver on its promises to the public.
Also, the Chairman, Board of NDIC, Dr. Hassan Adamu described the exercise as a turning point and new chart for service delivery for the corporation.
He said though it was often difficult to fulfil promises, the NDIC would deliver on all promises as it strives to achieve its mission statement.
“Those who fail to live by the tenets of the promises will fizzle out,” he said.
Minister of State for Finance, Alhaji Yerima Ngama said rebranding was crucial to repositioning the corporation in order to delivery on its statutory mandate.
He said: “Our expectation is that from today, various stakeholders will not need to be told that NDIC has changed. Rather, it is the high level of service, the stakeholders’ focus and new business zeal to achieve its mandatory objectives that will tell the good story.”