Full-service media independent agency Network, Media Fuse Dentsu Aegis Network Limited has officially announced the launch of its services in Nigeria to a cross section of the media recently in Lagos.
Incorporated in 2013, Media Fuse Limited launched its services in the Nigerian market in January 2014 under the leadership of Emeka Chris Okeke, the founder and Chief Executive Officer of the agency as an indigenous national media agency having obtained a national operating license from APCON.
As the agency continues in its drive to deliver compelling services in the Nigerian marketing communications industry, it’s operations received a boost with the keen interest shown in the business by global player Dentsu Aegis Network resulting in acquisition of equity interest in the business in July 2014 and subsequent change in name of the company to Media Fuse Dentsu Aegis Network Limited.
Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.
The investment will enable the provision of specialist services from Carat and Vizeum (both full service communications strategy and planning agencies) Posterscope (specialist out-of-home media services) Isobar (digital strategy creative and production) and Iprospect (digital performance) as well as skills transfer driven by access to tools, training and systems such as the Consumer Connection Studies, Dentsu Aegis Network Academy, Route 500 etc. and also position the country as a veritable destination for foreign investment in the marketing communications sector.
Dawn Rowlands, Chief Executive Officer Dentsu Aegis Network in sub-Saharan Africa had this to say about the partnership “Dentsu Aegis Network is making an investment in Media Fuse based on our belief in Nigeria and the ability of Emeka Okeke and his team to bring our unique operating model to life in Nigeria. Our partnership with Media Fuse enables us to launch our unique and proprietary tools like CCS and Convergence Planning, which will help local and our global clients grow the value they derive from media significantly.”
Also speaking at the media unveil in Lagos, Andre Andrade, Chief Executive Officer Dentsu Aegis Network Iberia & Sub-Saharan Africa said “we are thrilled with the launch of Media Fuse Dentsu Aegis Network and the partnership with Emeka Okeke and his team of world class professionals that will bring our global assets to Nigeria and bring to life for international and local clients alike our promise of innovating the way brands are built.”
Commenting, Emeka Okeke, the Group Chief Executive Officer of Media Fuse Dentsu Aegis Network, said “this merger marks the dawn of a new era in marketing communications in Nigeria with a young indigenous media agency getting the attention of a global network in foreign direct investment with full access to tools, capacity building, specialist agencies offerings in digital marketing, digital performance, OOH specialist offerings in strategy and planning; as well as convergence planning through the flagship power brands of Carat, Vizeum, Isobar, I-Prospect and Posterscope”. Continuing he said “this development provides discerning clients the opportunity to leverage the Media Fuse Dentsu Aegis Network mantra of ‘innovating the way brands are built’ given the enthusiasm and professionalism embedded in the staff and management of the group in Nigeria and Sub-Saharan Africa.”