I experienced this firsthand during my first-ever Image Merchants Promotion Limited (IMPR) annual staff retreat in Kano State, a journey that turned out to be far more meaningful than I expected.

According to a press release by the National Automotive Design and Development Council (NADDC), this initiative could generate over ₦150 billion annually from 2026.

Kannywood’s Wata Shida: When A Film Meets the Moment, by Dahiru Lawal On Saturday, 20th December 2025, we convened the First Kannywood Roundtable on Reputation Management and Digital Advancement in Kano. Hosted by Image Merchants Promotion Limited (IMPR) publishers of PRNigeria, in collaboration with the...

Walking Under Death Wires: A Kano Evening That Should Alarm Us All, by Zekeri Idakwo Laruba   We were meant to attend a naming ceremony that evening in Kano. Everyone was ready. I got into the car, but it quickly became clear there wouldn’t be enough...

2025: A Good Year for FIRS, Zacch Adedeji, by Arabinrin Aderonke   It’s that time of the year again when we all look back. This is not only about an agency, an organization, or a person. I know most of us assess ourselves at the end...

Face to Face with Kannywood’s Masquerades: Why Reputation and Digitalisation Now Matter, by Yushau A. Shuaib   Many movie lovers celebrate actors and actresses whose faces dominate the screen, yet rarely pause to acknowledge the unseen hands that actually give life to a film. Behind every...