Nigerian Advertisers Waste Billions of Naira on Celebrity Endorsements- New Study Reveals … Researchers Recommend Scholarship, CSR, Skills Acquisition Celebrity endorsement has been regarded as one of the most successful marketing/advertising strategies since time immemorial. However, in Nigeria, with companies spending...

Useful Lessons I Learn from Public Relations Master - By Adeyemi Ibrahim Olarotimi This is a lesson of life from Yushau Shuaib to campus journalists. I doff my brows for a distinguished public relations practitioner in Nigeria, Yushau Abdulhameed Shuaib. I...

PRNigeria Bags Multiple African PR Awards in Botswana …. Nigeria Re-elected APRA President Image Merchants Promotion Limited, the publisher of PRNigeria and Economic Confidential has yet again won multiple Public Relations awards at the 2018 annual Conference of African Public Relations...

Annual States Viability Index ASVI: 36 States Generate N931bn IGR Against N3.3trn from Federation Account … Lagos Generates More IGR than 30 States Combined …. Economic Viable States: Lagos, Ogun, Rivers, Edo, Kwara, Enugu, Kano and Delta States … Poor IGR...

N5bn NEMA Fraud: Petition Trails NEMA DG Maihaja on Monumental Corruption The Office of Vice President Yemi Osinbajo and the Independent Corrupt Practices and Other Related Offences Commission (ICPC), have received petitions on monumental corrupt practices against the current Director...

Sowore of Sahara Reporters for President? By Yushau A. Shuaib I received a strange call one night from a foreign telephone number requesting a confirmation over distributions of relief materials at a residence of a top politician. The caller said he...