BHM Group: PR Report Targets $2trn Continent’s Economy

BHM Research & Intelligence has announced that its annual report on the public relations and communications sector in Nigeria will be expanded to cover all other Africa countries this year.

With a combined economy of over $2 trillion and over one billion population. This will be the first-ever report that will cater exclusively to the PR and communications industry within the African continent.

With 54 countries and an expected GDP of $5.6 trillion in four years, the continent is home to six of the top ten fastest-growing economies in the world. It is predicted that three of these countries – Nigeria, South Africa, and Egypt – will continue to remain in the top 10 by 2050.

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BHM founder, Ayeni Adekunle says “Since we launched the Nigeria PR Report on January 29, 2016.

“we have witnessed the growth of the industry home and abroad; and five years after, we are pleased to confirm we are now expanding our research to cover a continent that holds plenty promise for the global communications sector.

“We hope the Africa PR and Communications report will quickly become the authoritative voice in the industry, providing insights, data, and useful information for those working here, as well as everyone outside looking in.’’

According to the African Union (AU), the African Continental Free Trade Area (AfCFTA) is further evidence of the continent’s plans for the future, since it can create a continental free-trade zone with a combined Gross Domestic Product (GDP) of USD 3.4 trillion.