UBA, Access Bank Named Nigeria’s strongest Brands in 2025 – Report
United Bank for Africa (UBA) and Access Bank have been recognised among Nigeria’s strongest brands in 2025, according to Brand Finance’s ‘Nigeria 25 2025’ report.
The latest rankings highlight significant shifts in brand valuation, with financial institutions dominating the top 10 and accounting for 59% of the total brand value.
For the fourth consecutive year, Access Bank has retained its position as Nigeria’s most valuable brand, more than doubling its brand value to N893.3 billion.
Following closely behind is Dangote Cement, which secured second place, backed by strong profits and a commanding market presence. The company’s brand value rose by 74% to N562.5 billion.
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Meanwhile, Guaranty Trust Holding Company (GTCO) surged to third place, nearly tripling its brand value to N524.7 billion, solidifying its standing as a powerhouse in Nigeria’s financial sector.
The report highlights solid performances among other leading financial institutions as Zenith Bank retained its fourth-place ranking, with its brand value climbing 80% to N454.8 billion.
United Bank for Africa (UBA), despite a 58% increase in brand value to N341 billion, dropped to sixth place, while First Bank of Nigeria, showing strong resilience despite economic challenges, maintained its seventh-place ranking, with its brand value soaring 168% to N289 billion.
Among other major brands, Flour Mills Nigeria slipped to fifth place despite a 40% rise in brand value to N452.9 billion. The company reported robust revenue growth, driven by increased sales across its food, agro-allied, and sugar divisions, despite Nigeria’s challenging macroeconomic landscape.
