The Consumer Protection Council has commenced a nationwide grass-roots consumer awareness programme with women as part of the strategies to stem consumer abuse in Nigeria.
The council announced in a statement that the wife of the President, Mrs. Aisha Buhari, would lead the campaign against the violation of the rights of consumers.
Aisha, who according to the statement is now the Nigerian Consumer Ambassador, will help the agency carry out effective mobilisation of women in the CPC’s renewed crusade against consumer rights abuse in the country.
Apart from the wife of the President, the statement also said the council had identified some other platforms, such as the road transport unions, commercial motorcyclists, the National Orientation Agency, students’ bodies and National Association of Nigerian Traders, among others, as partners to stop consumer abuse.
The statement also quoted the CPC’s Director-General, Mrs. Dupe Atoki, as saying said while launching the sensitisation campaign for women groups that the collaboration would help improve the level of consumer awareness in the country.
She said, “Women constitute the largest consumer bloc in the economy by virtue of their innate ability and God-given role of making purchase decisions as well as in catering for the family hence, they suffer the most abuse as consumers.
“The council’s initiative to ensure that Nigerian women know their rights can find no better personality to identify with its cause than Hajia Aisha Buhari.”